This book is a collection of essays by Ray Bradbury on the art of writing. He was an exceptionally skilled writer so it goes without saying that this is a very readable text. Moreover the nature of the thoughts and insights he has on the writing process, from the quandaries of inspiration to the mechanics of typing, are incredibly useful - I read this as I am suffering from somewhat of a creative slump in my own writing activities, but I have to say I found Ray's words here to be immensely liberating, empowering, and so forth. If you're already a fan of Bradbury's work you might find this an interesting insight into his process, but really the main bulk of potential audience I would recommend this to is creative writers themselves. Take good advice from an expert.