This book by Jan Heinrichs claims to be "a human's guide to the art of persuasion", to such extremes that you might not only be able to win arguments against other real people but even cats. Even cats!
The principles of rhetoric, psychology, context sensitivity and body language discussed in this book are the direct claims of a professional in his field and they make tons of common sense. You will come away from this book feeling empowered to try out your newfound skills of persuasion on any human or cat you can - I did, and it didn't work, because I'm a rat at heart and struggled to get to grips with a lot of the theory. But I'd strongly recommend this one for anyone wishing to become a more persuasive, more effective person.
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